6: Craig Pratt - Turning Early Losses into Career-Defining Wins
A single deal can make or break your year. Craig Pratt knows this well and shares his playbook in this episode - sharing how a key loss set the stage for his ascent, and discussing a win that defined his 30+ year career.
Episode Summary
When selling to Fortune 100 companies, a single deal can make or break your year. Craig Pratt knows this well and shares his playbook in this episode. We hear how Craig recovered from an early blowout loss and went on to lead multiple eight-figure sales. Craig also explains his "validate the value" approach to proving ROI with strategic clients, and shares his biggest influences over a 30+ year sales career.
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